Social media gets the blame for a lot of things — cyber-bullying, the rise of the selfie, hashtag-shaped potato snacks (really, Birds Eye? Really?), and the popularity of Justin Bieber. When something happens that embarrasses or concerns today’s society, Facebook is often the scapegoat.
The settlement last August of the class-action lawsuit against Facebook over its use of users’ images in sponsored stories is about to face more opposition, as nonprofit advocacy group Public Citizen said it will file a legal brief with the Ninth U.S. Circuit Court of Appeals in San Francisco, stating that the settlement violates laws in seven states, The New York Times reported.
Facebook Chief Operating Officer Sheryl Sandberg spoke with Julia Boorstin of CNBC at The MAKERS Conference in Rancho Palos Verdes, Calif., produced by AOL, and she touched on several subjects for segments that will air throughout the business news network’s Business Day programming, including Facebook’s transition to a mobile company, its progress with Madison Avenue, the social network’s A Look Back videos, and Facebook’s focus for the near future.
As Facebook turns 10 Tuesday, Pew Research Center released a treasure trove of facts about the social network, including one that debunks the theory that Facebook has a teen problem: 73 percent of U.S. Internet users between the ages of 12 and 17 are on the social network.
Facebook said in its Form 10-K filing with the Securities and Exchange Commission that duplicate accounts may have made up between 4.3 percent and 7.9 percent of its worldwide monthly active users in 2013, and that fake profiles that were misclassified by users may have represented 0.8 percent to 2.1 percent of MAUs, while undesirable accounts possibly comprised 0.4 percent to 2.1 percent. The social network also addressed its decline in teen usage.
For the fourth consecutive earnings call, questions were raised as to whether Facebook usage is slipping among teens, and the question appears to be getting old to Chief Financial Officer David Ebersman, who barely dignified it with a response during the question-and-answer portion of the company’s fourth-quarter earnings call Wednesday.
Are Facebook users getting older on average? Very much so, according to a recent study from digital agency iStrategyLabs, which found that the number of teens (aged 13 through 17) was down 25.3 percent when compared with its 2011 report, while total users 55 and older were up 80.4 percent during the same time period.
Contrary to popular belief, there is still a substantial teen population on Facebook, and the social network teamed up with Canadian nonprofit organization MediaSmarts on “Think Before You Share,” a guide and tip sheet aimed at helping Facebook’s younger users decide what to share or not share online.
When Facebook Chief Financial Officer David Ebersman admitted during the company’s third-quarter earnings call that the social network saw some slippage in daily usage by teens, the doomsday predictions began. Chief Operating Officer Sheryl Sandberg sought to squash those predictions in an interview with Mike Isaac of AllThingsD.
The percentage of college admissions officers who have visited applicants’ profiles on Facebook and other social networks reached an all-time high of 31 percent, according to a recent study by Kaplan Test Prep, but applicants are wising up, as 30 percent of admissions officers reported findings that negatively impacted their chances, down from 35 percent in 2012.