Are Facebook users getting older on average? Very much so, according to a recent study from digital agency iStrategyLabs, which found that the number of teens (aged 13 through 17) was down 25.3 percent when compared with its 2011 report, while total users 55 and older were up 80.4 percent during the same time period.
Contrary to popular belief, there is still a substantial teen population on Facebook, and the social network teamed up with Canadian nonprofit organization MediaSmarts on “Think Before You Share,” a guide and tip sheet aimed at helping Facebook’s younger users decide what to share or not share online.
When Facebook Chief Financial Officer David Ebersman admitted during the company’s third-quarter earnings call that the social network saw some slippage in daily usage by teens, the doomsday predictions began. Chief Operating Officer Sheryl Sandberg sought to squash those predictions in an interview with Mike Isaac of AllThingsD.
The percentage of college admissions officers who have visited applicants’ profiles on Facebook and other social networks reached an all-time high of 31 percent, according to a recent study by Kaplan Test Prep, but applicants are wising up, as 30 percent of admissions officers reported findings that negatively impacted their chances, down from 35 percent in 2012.
Hardly a week goes by without news of studies saying that teens are bored with Facebook and moving on to other social networks. After consistently denying this trend, Facebook finally caved during its third-quarter earnings call Wednesday, with Chief Financial Officer David Ebersman admitting to some slippage among daily users in that demographic.
Facebook is changing the initial default privacy setting for users aged 13 through 17 to friends, from friends of friends, but those teen users will still have the option of changing their privacy settings to post publicly, should they wish to do so.
Facebook Wednesday published a valuable resource to help parents and educators guide teens through the online world, the Facebook for Educators and Community Leaders Guide.
Facebook Co-Founder and CEO Mark Zuckerberg took the stage at last year’s TechCrunch Disrupt conference in San Francisco, where he discussed topics including the social network’s focus on mobile, brain drain at the company, its initial public offering, search, and his vision for the future. What will he do for an encore?