A unique take on selling products via Facebook was introduced by Tel Aviv, Israel-based Happysale, which announced that its applications for iOS and Android – which allow users to share the stories behind the items they are selling — are now out of beta.
The Israeli Building Center was created to serve as a source of information on Israel’s construction industry, and when it decided it wanted to do some building of its own — of awareness of a major housing fair taking place in Tel Aviv – it turned to Facebook’s advertising products, with the help of agency Fialkov Digital.
Consumer-management-suite provider Gigya hopes to continue its global expansion with the addition of former ExactTarget Vice President of Global Channels Patrick McCue as VP of global channels and alliances.
A startup based in Tel Aviv, Israel, Prezma, announced the launch of Prezma for Advertisers, which allows brands to “pack a story” with content from multiple sources and share it on Facebook and other social networks and destinations on the Web.
A protest over high housing prices in Israel, which prompted a few thousand people to camp out in the streets of Tel Aviv’s Habima Square, was ignited by a Facebook event invitation.