Telecommunications

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Mark Zuckerberg Dines With Wireless Carrier Execs To Discuss Internet.org, But WhatsApp Looms

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Facebook Co-Founder and CEO Mark Zuckerberg dined with about 20 executives from wireless carriers Monday night in Barcelona, Spain, site of the 2014 GSMA Mobile World Congress, Bloomberg reported, and the conversation at the private dinner may have been guarded, given the wireless industry’s concerns over the threat that the social network’s most recent acquisition, cross-platform mobile messaging company WhatsApp, presents to their text-messaging services.

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INFOGRAPHIC: Airlines, Particularly KLM, Soar In Terms Of Facebook Customer Service

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The airline industry was the most responsive to customer-service questions on Facebook in the fourth quarter of 2013, while the telecommunications industry fielded the most queries, and airline KLM was the best performer on Facebook, both for the fourth quarter and the full year of 2013, according to the latest Socially Devoted report from analytics provider Socialbakers.

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3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?

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Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.

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