Facebook users who like the pages for television shows are 75 percent more likely to watch those shows, according to a recent study by media giant Viacom and its Viacom International Media Networks division.
Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S. online adults aged 18 or older by Burst Media.
Facebook announced Tuesday that the application modules it introduced for Timeline in March have now been rolled out to all users, encouraging app developers in a post on its developer blog to incorporate these sections into their apps
It’s probably not surprising that when Facebook users are 21, most of their friends are also in that same age bracket. It’s also not a shocker to say that men talk about sports on Facebook more than women. But how do trends change over time? Do 30-year-olds tend to talk about health more than new high-school graduates? A highly visual set of data from Wolfram Alpha brings Facebook’s social graph to life, showing how people connect and relate to each other on the social network.
Facebook has been pushing users to share more of what they love, especially through structured status updates. Users can now post visual stories that say they’re watching “Game of Thrones,” or “The Big Bang Theory,” and those preferences will be added to users’ Timelines under favorite shows. But does liking a show’s Facebook page necessarily correlate to watching it? In a recent study, CitizenNet discovered that a 3 percent increase in likes for a show’s page usually translates into a 1 percent bump in viewership.
Facebook is taking steps to make it easier for users with its new Timeline to add movies, TV shows, and celebrities they like to their profiles, reaching an agreement with Rovi to use data from its Rovi Video database.
Facebook Product Manager Kate O’Neill spoke with Boston CBS affiliate WBZ-TV about new and revamped features recently introduced by the social network, including Graph Search and its redesigned News Feed.