The Kansas City Royals brought an abrupt end to Turner Sports’ coverage of the American League Championship Series by sweeping the Baltimore Orioles, but the cable programmer was still able to show off some of the features enabled by its embedding of Facebook into its live postseason productions.
If you want to know about the technology behind Facebook advertising, you go to Boz, otherwise known as director of ads engineering Andrew Bosworth, who oversees ads, pages, tools, infrastructure, delivery, optimization, data partnerships, insights and analytics for the social network. Bosworth sat down for a question-and-answer session for the Facebook for Business page, and highlights follow.
The fall television season is underway, and networks are increasingly turning to Facebook to help promote their new and returning series, with last Thursday’s debut of ABC’s #TGIT (Thank God It’s Thursday) trio of shows — returning series Grey’s Anatomy and Scandal, joined by newcomer How to Get Away with Murder — generating 4.5 million interactions on the social network from 2.3 million users.
Facebook announced two tweaks to its News Feed algorithm aimed at ensuring that the content users see is timely: Posts related to trending topics will be ranked higher, and the rate at which users like or comment on posts shortly after they go live will be factored in.
Facebook continued its ongoing efforts to help media companies and publishers use its platform with Tuesday’s launch of Facebook Media, a new site geared specifically toward public figures, organizations and media companies.
Facebook is testing a new feature in its flagship iOS application that appears to be inspired by similar capabilities in messaging apps such as Snapchat, if not by classic television series Mission: Impossible: Users who are part of the can schedule the deletion of their posts in advance.