Facebook users between the ages of 13 and 24 own or use at least five different Web-connected devices, according to the latest installment of the social network’s study of users in that age group from 13 countries, conducted by Crowd DNA.
The winners of the 2015 Breakthrough Prizes in fundamental physics and life sciences, as well as mathematics, were presented with their awards at a gala earlier this week hosted by Seth MacFarlane, who was joined by Breakthrough Prize co-founders Sergey Brin (Google co-founder), Anne Wojcicki (Brin’s wife and founder of 23andMe), Jack Ma (Alibaba Group founder and executive chairman), Cathy Zhang (Ma’s wife), technology investor Yuri Milner, Julia Milner (Milner’s wife), Facebook co-founder and CEO Mark Zuckerberg and Priscilla Chan (Zuckerberg’s wife), with presenters including Kate Beckinsale, Benedict Cumberbatch, Cameron Diaz, Jon Hamm and Eddie Redmayne.
Facebook released the second part of its study of users aged 13 through 24 in 13 countries, with culture experts Crowd DNA, and it found that it was able to divide users in that age group into three segments, based on age — optimists, explorers and realists.
Facebook’s anti-Ebola efforts continued with the announcement that the social network teamed up with NBC News on cross-platform initiative “Spread the Story #FightEbola,” which will launch Monday (Nov. 10).
Auto-play video ads debuted on Instagram Thursday, as Adweek reported that 15-second units from Disney, Activision, Lancôme, Banana Republic and The CW began running on the Facebook-owned photo- and video-sharing network.
Facebook revealed during its third-quarter earnings call Tuesday that $2.96 billion of its $3.2 billion in revenue for the three-month period came from advertising, so it’s no surprise that the bulk of the call was devoted to advertising, as well. Chief operating officer Sheryl Sandberg had much to say on the topic, and all her comments are included in this post.
Beauty entrepreneur Michelle Phan took a unique approach when using Facebook videos to promote her first book, Make Up: Your Life Guide to Beauty, Style and Success — Online and Off. She uploaded a short video trailer for each of the book’s chapters to her page, and those trailers ended up totaling more than 1.26 million views.