HBO drama series “Game of Thrones” has been the topic of much buzz on Facebook, with the final episode of its fourth season having aired Sunday night, and now, Facebook Product Specialist Dave Goldblatt will have a chance to be a part of that buzz, as George R.R. Martin — creator of the television series and author of the A Song of Ice and Fire books that “Game of Thrones” is based on — will add a character named after Goldblatt to an upcoming book.
Facebook users: Have you noticed ads on Facebook promoting Facebook itself? Facebook Head of Brand Marketing Rebecca Van Dyck and Executive Creative Director Scott Trattner spoke with Cotton Delo of Ad Age about the campaign.
How can brands on Facebook reach people during the summer, when they are less likely to be in front of their computer screens or television sets and more apt to be out and about? The social network reminded marketers in a post on its Facebook for Business page that no matter where people are enjoying the warm weather, their mobile phones are likely with them.
Facebook is a natural advertising medium for games played on its canvas or mobile applications that are connected to the social network, but what about AAA console titles? Developer Ubisoft promoted the launch of its “Assassin’s Creed IV: Black Flag” with Facebook advertising, and it achieved stellar results.
The Middle East region is more mobile-friendly than you might think, as a recent study by global market research agency Ipsos, commissioned by Facebook, found that 43 percent of respondents in Egypt, Saudi Arabia, and the United Arab Emirates use at least one other device while watching television, with that figure soaring to 76 percent when isolating the UAE.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of Caleb Johnson, winner of season 13 of Fox reality-competition series “American Idol.”
Facebook has launched several initiatives aimed at boosting media companies’ presence on the social network thus far in 2014 — Public Content Solutions, aimed at providing its partners with dedicated technical and business resources to build out media solutions on Facebook and Instagram; FB Newswire, a project with social content discovery outfit Storyful to aggregate publicly shared content on Facebook, by media organizations and individual users, to aid journalists in their reporting; and the four new media-centric application-programming interfaces it announced at its F8 global developer conference in San Francisco last month — but the media industry took a shot across the bow in the form of a long rant posted on the social network by Director of Product Management for Ads and Pages Mike Hudack.
Facebook is adding a hint of Shazam to its flagship applications for iOS and Android in the form of an optional feature that allows users to use the microphones on their devices and identify songs, television shows, or movies for inclusion in status updates.