The television is definitely not the only screen capturing viewers’ attention, as a new study by the Council for Research Excellence found that one out of six primetime TV watchers are also using social media, and about one-half of their social media activity is related to the programming they are watching.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of the University of Dayton Flyers celebrating an upset victory in the 2014 NCAA Division I Men’s Basketball Championship tournament.
Mornings just got a little more social on ABC, as “Good Morning America” introduced its #socialsquare, a digital expansion of its Times Square studio, describing it as “the new social nerve center” for the broadcast.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of National Football League free agents Chicago Bears Defensive Tackle Henry Melton, Minnesota Vikings Defensive End Jared Allen, and Green Bay Packers Tight End Jermichael Finley.
The fourth season of HBO drama “Game of Thrones” premieres on the premium cable network April 6, but fans can turn to Facebook for a taste of Westeros March 18 at 6 p.m. ET, when the premiere episode will be screened at Lincoln Center in New York, as the event’s red carpet will be streamed on Facebook Live.
Facebook video ads have finally arrived, at least for a “select group of advertisers,” as the social network announced the launch of what it is calling premium video ads and what it began testing last December.
Facebook took a giant step forward in its efforts to further align itself with the television, publishing, and event venue industries with Friday’s launch of its Public Content Solutions program, which is aimed at providing its partners with dedicated technical and business resources to build out media solutions on the social network and its Instagram photo- and video-sharing network.
Facebook and its Parse cloud-application platform are set to invade Austin, Texas, for South By Southwest, complete with the Parse + Facebook ice cream truck, and the social network published a schedule of Facebook and Parse SXSW events and talks in a post on its developer blog.
Facebook is looking to extend its reach into Hollywood’s television industry with its newest hire, Ryan Seacrest Productions Executive Vice President of New Media Sibyl Goldman, who joined the social network as head of entertainment partnerships, based at its office in the Playa Vista area of Los Angeles.
The partnership between Facebook and social TV analytics specialist SecondSync, announced in late January, bore its first fruit in the form of white paper Watching with Friends, which generated its findings from an analysis of several television shows from September 2013 through January 2014 in the U.S., U.K., and Australia.