Facebook changed the game for marketers (and irked several users) when it made the switch to the timeline format. Now it looks like the social network might tweak timeline a bit, making it more of a single-column format. Sister site Inside Facebook confirmed with Facebook that the site is testing a new, sleeker design of timeline for a select few users.
Facebook is testing a revamped version of its self-serve ad creation tool that’s organized by marketing objectives.
The more friends people have, the greater the potential for viral marketers for via word of mouth messaging on the site, so it makes a lot of sense for Facebook to prompt people to respond to unanswered friend requests.
A Facebook advertising test currently being conducted for informational purposes could lead the way to something much, much bigger: Charging marketers per engagement, as opposed to per click.
Readers tell us they see Facebook’s top navigation bar locked to the top of their browser windows, even as they scroll down the page.
Facebook is testing widgets asking users whether they’d like to write a recommendation of a page.
Eventually Facebook is going to get some kind of status update retrospective figured out, but the latest test version still isn’t it.
Facebook has been testing new ways to elicit user feedback on advertising.
Facebook appears to be testing a reincarnation of memorable stories, now labeled as status updates.
This evening Facebook began testing a new feature that displays featured images for those users who “have very few friends” as a way to get them engaged. The feature, which was first spotted by hotlou.com, has a design which resembles large online media publications like Gawker media, and even Techcrunch. With large featured images at the top, the aim is to get stories that will get the user engaged, rather than displaying an empty feed.