The amount of user data available to brands on Facebook is staggering, but how can they make sense out of all the information and ensure that their campaigns are targeting the users who are most likely to be interested in their products and services? That’s where Umbel comes in.
The second man to walk on the moon became one of the first users of the new Facebook Mentions application for public figures, and astronaut Buzz Aldrin also participated in a question-and-answer session at the social network’s headquarters in Menlo Park, Calif., Friday.
Facebook kicked off its five-city Facebook Fit tour — a conference to help small businesses market themselves on the social network — in New York Tuesday. Some 900 small business owners were in attendance, and Global Director of Small Business Dan Levy announced some new numbers related to mobile and small businesses.
The 2014 NCAA Division I Men’s Basketball Championship tournament came to a close Wednesday night, with the University of Connecticut’s 60-54 victory over the University of Kentucky at AT&T Stadium in Arlington, Texas, and Facebook announced in a Newsroom post that the 2014 version of March Madness spawned 46 million combined posts, comments, and likes between March 16 and April 7, from more than 15.3 million users.
Social relationship platform provider Spredfast and social experience creator Mass Relevance announced Wednesday that the two companies have merged, and that the combined entity will operate under the Spredfast name.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of the University of Dayton Flyers celebrating an upset victory in the 2014 NCAA Division I Men’s Basketball Championship tournament.
Wouldn’t you rather be on the beach for spring break right now? Facebook examined its check-in data during the month of March, comparing it with February, and compiled lists of the 10 most popular beach destinations for college spring breakers (users aged 18 through 24) and family-friendly beach destinations (25 and older).
The 2014 NCAA Division I Men’s Basketball Championship tournament is decided on the court, and not by posts on Facebook, but if the latter were true, Duke University, the University of Florida, the University of Virginia, and the University of Nebraska would advance to the Final Four at AT&T Stadium in Arlington, Texas, and the Duke Blue Devils would be cutting down the nets April 7.