Two weeks ago, we wrote a post that was an internal case study of sorts, examining six ways to leverage a Facebook cover photo. We highlighted recent cover photos that we rotated on our page during the past couple of months, each with a different call to action or announcement. (If you weren’t aware, Facebook recently changed the rules about text and cover photos, which is what motivated us to do this experiment.) We thought it would also be helpful to highlight what other social media experts and brands are doing. Here are a few examples we’ve seen lately.
Facebook has recently redesigned its link previews — and for good reason. As Mike Maghsoudi at PostRocket discovered, links are the poorest-performing type of post on Facebook, even though they’re usually utilized most often. Maghsoudi blogged about how Facebook pages can get results from links they post, introducing PostRocket’s newest feature: SmartLink.
Facebook is apparently testing a new way for links to become more prominent in the news feed. According to sister site Inside Facebook, the link preview image will grow from 90 x 90 pixels to 154 x 154.
On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?
Facebook page managers are constantly looking for help, asking what to post and when. Luckily, a speaker at the AllFacebook Marketing Conference in New York has the answers. Emeric Ernoult, the CEO and founder of AgoraPulse, laid down six simple tips for page admins who want to find success on the social network.
Every Facebook page administrator wants to expand their page’s reach, but they don’t want to dip too far into their coffers to do so. While there isn’t a magic bullet to get into every fan’s news feed, there are some free ways to get the message out to more people who like the page. Mike Maghsoudi, co-founder of PostRocket, gathered up some simple ways pages can reach more fans without spending more bucks.
Facebook’s changes to EdgeRank have had a chilling effect on visibility and engagement for page owners. And this visibility cold front has suspiciously developed at the same time the social network is deploying enhanced methods for promoting posts for both pages and profiles. Coincidence? Maybe. But what if I told you that the kind of posts we like to share most — links and pictures — have taken a larger hit than text-only posts?
Here’s a list of things you might want to pin to the top of your timeline page on Facebook.
U.S. Transportation Secretary Ray LaHood wants automakers to redesign devices that currently let drivers use social media.