With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?
As soon as the ink dried on Facebook’s acquisition of messaging application WhatsApp, industry leaders questioned whether the social network overpaid with its $19 billion buy. So why did Facebook do it? WhatsApp Co-Founder Brian Acton discussed how the company can help Facebook in the future at an event in Palo Alto, Calif., Wednesday night, hosted by Stanford University-spawned startup incubator StartX.
Facebook Co-Founder and CEO Mark Zuckerberg spoke with Farhad Manjoo of The New York Times’ Bits blog about the Facebook Creative Labs initiative to create new mobile applications, the differences between Facebook Messenger and WhatsApp, and turning 30, among other things.
Facebook appears to have redesigned the layout for searches for places in Graph Search, and the new look includes a “Text Me Directions” feature, where users can request that directions to places listed in Graph Search results be sent to their mobile phones via text message.
Part of being able to combat malware, phishing, and other online threats is gathering and consolidating as much data on those threats as possible, and Facebook took a major step forward on that front with its development of ThreatData.
It’s been a busy first quarter for Facebook. From acquisitions to algorithms, there have been more than 10 new announcements in the first three months of the year, causing many brands to feel cold toward the global social site. With spring knocking on the door, here’s a breakdown of the most important changes Facebook has made to help brands flourish.
As promised by Microsoft Corporate Vice President and Manager for Windows Phone Program Management Joe Belfiore late last month, Facebook Messenger for Windows Phone is finally a reality and available for download from the Windows Phone Store.
Facebook released an update to its Paper iPhone application, and the most prominent new feature is the ability to share posts via Facebook messages, text messages, or email, rather than solely with friends.
Facebook Co-Founder and CEO Mark Zuckerberg dined with about 20 executives from wireless carriers Monday night in Barcelona, Spain, site of the 2014 GSMA Mobile World Congress, Bloomberg reported, and the conversation at the private dinner may have been guarded, given the wireless industry’s concerns over the threat that the social network’s most recent acquisition, cross-platform mobile messaging company WhatsApp, presents to their text-messaging services.
Facebook Co-Founder and CEO Mark Zuckerberg and WhatsApp Co-Founder and CEO Jan Koum both tried to quell concerns about the cross-platform mobile messaging application being overrun by ads following its acquisition by the social network Wednesday, during a conference call following the announcement of the deal.