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Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!

With Decision on Facebook’s WhatsApp Acquisition Due Oct. 3, EC Sends Out Detailed Questionnaires

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The European Commission, the antitrust authority of the European Union, will decide on Facebook’s proposed acquisition of cross-platform messaging service WhatsApp by Oct. 3, and the EC will do so armed with detailed information from questionnaires sent to companies including telecommunications operators, other social-networking sites and Internet-service providers, The Wall Street Journal reported.

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Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets

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With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?

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WhatsApp Co-Founder Brian Acton: We’ll Bring Facebook ‘Another Billion Users’

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As soon as the ink dried on Facebook’s acquisition of messaging application WhatsApp, industry leaders questioned whether the social network overpaid with its $19 billion buy. So why did Facebook do it? WhatsApp Co-Founder Brian Acton discussed how the company can help Facebook in the future at an event in Palo Alto, Calif., Wednesday night, hosted by Stanford University-spawned startup incubator StartX.

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