All of the news that’s fit to divide into 52 Facebook posts? The New York Times took that approach with Thanksgiving recipes, creating posts for the 50 U.S. states, as well as Washington, D.C., and Puerto Rico, based on recipes that it felt defined each location.
The Facebook Data Science Team marked Thanksgiving by analyzing anonymized, aggregate data from English-speaking users in the U.S. to determine what they were most thankful for, and friends, family and health topped the list.
The holiday shopping season is already well underway for opportunistic retailers looking to snag early shoppers and strike on Facebook before CPMs (cost per thousand impressions) increase, according to a recent study by marketing solutions provider SocialCode, a Facebook Strategic Preferred Marketing Developer.
For retailers, Black Friday and Cyber Monday are by far the two most important days of the holiday shopping season, and their ad-spending patterns reflect that, but when it comes to advertising on Facebook, that strategy may not be the most effective, according to a new study by Marin Software, a Facebook Preferred Marketing Developer.
Love was in the air at Instagram in 2013, as #love was the most-used hashtag on the Facebook-owned photo- and video-sharing service during the year, with other top hashtags including #tbt, #friends, #fashion, #food, and #selfie.
With Thanksgiving and the rest of the holiday season just around the corner, a snow globe is the perfect centerpiece for a Facebook application, and gluten-free baked-snacks maker Harvest Snaps and its agency, Santy Integrated, made it happen with the Shake the Season app.
Now that the Halloween costumes have been put away and all of the candy has been eaten, Thanksgiving is the next big holiday on tap, as well as the shopping frenzies that accompany the long weekend on Black Friday and Cyber Monday. How should brands on Facebook be preparing for the holiday?
Facebook Chief Operating Officer Sheryl Sandberg used some of her time during the social network’s fourth-quarter earnings call Wednesday to offer statistics and specific examples in support of the company’s advertising growth.