Thanksgiving

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INFOGRAPHIC: Facebook Ads Lead To More Interaction Over The Holidays

kenshoosocial

Brands on Facebook have been advertising aggressively during this holiday season, knowing that people are willing to buy. New figures released by Kenshoo Social show that people are also more willing to like, comment on, and share Facebook ads around this time. The study found that the return on ad spend for U.S. retailers from Facebook ads hit $10.95 on Cyber Monday, and direct sales revenue through Facebook ads on that day spiked to 129 percent over the daily seasonal average.

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Walmart, Toys “R” Us Saw Biggest Facebook Gains On Black Friday, Cyber Monday

toysrus

As millions of people opened their wallets last weekend for Black Friday and Cyber Monday deals, brands’ Facebook pages also experienced success. Walmart, which was bombarded on Facebook with criticism for opening at 8 p.m. on Thanksgiving, was actually the most successful brand on the social network during the two shopping days, according to Socialbakers. Amazon, Macy’s, and Toys “R” Us also earned kudos for fan growth and engagement.

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Facebook Asks What Users Are Thankful For

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On this Thanksgiving day, many Facebook users have taken the time to share the things for which they are thankful. Knowing this, Facebook is having a little fun with its status update prompt. Much like the site did on Halloween, Facebook changed the status update bar for some users to include the question, “What are you thankful for?” appearing in place of, “What’s on your mind?”

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