Facebook and Twitter dug in their heels Monday in their attempts to establish beachheads in the world of television, with Facebook announcing plans to release data on actions (likes, comments, and shares) related to TV shows to 10 networks in eight overseas countries, while Twitter announced that it will provide data to ratings powerhouse Nielsen on the number of tweets about TV shows and those tweets’ total audiences.
The Big Bang Theory
The 65th Annual Primetime Emmy Awards ceremony aired on CBS Sunday night, and The Wrap used Facebook’s recently introduced keyword insights application-programming interface to determine the five most social moments of the event on the social network.
Facebook has been pushing users to share more of what they love, especially through structured status updates. Users can now post visual stories that say they’re watching “Game of Thrones,” or “The Big Bang Theory,” and those preferences will be added to users’ Timelines under favorite shows. But does liking a show’s Facebook page necessarily correlate to watching it? In a recent study, CitizenNet discovered that a 3 percent increase in likes for a show’s page usually translates into a 1 percent bump in viewership.
One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
With 2012 drawing to a close, Wednesday was year in review time at Facebook, as the social network released its 2012 Year in Review, as well as instructions for its users to create their own year in review posts.
CBS comedy “The Big Bang Theory” and its geeky cast of characters strike a chord with many Facebook users, as the show’s fan page boasts more than 16 million likes, so why did it take so long for the debut of a Facebook game based on the series?