The Big Bang Theory

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Fighting Over The TV: Facebook Provides Data To 10 Overseas Networks; Twitter Provides Data To Nielsen

FightingOverRemote

Facebook and Twitter dug in their heels Monday in their attempts to establish beachheads in the world of television, with Facebook announcing plans to release data on actions (likes, comments, and shares) related to TV shows to 10 networks in eight overseas countries, while Twitter announced that it will provide data to ratings powerhouse Nielsen on the number of tweets about TV shows and those tweets’ total audiences.

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How Does Facebook Affect TV Viewership?

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Facebook has been pushing users to share more of what they love, especially through structured status updates. Users can now post visual stories that say they’re watching “Game of Thrones,” or “The Big Bang Theory,” and those preferences will be added to users’ Timelines under favorite shows. But does liking a show’s Facebook page necessarily correlate to watching it? In a recent study, CitizenNet discovered that a 3 percent increase in likes for a show’s page usually translates into a 1 percent bump in viewership.

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