The island of Manhattan welcomed a new species of flora recently, the Instagram tree, as the one that recently sprouted in the lobby of The Carlton Hotel will be joined Saturday by another at the Beats by Dr. Dre flagship store.
The Carlton Hotel
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The lobby of The Carlton Hotel in New York is the home of the first-ever digital Instagram holiday tree, a joint initiative by the hotel, social marketing platform PromoJam, Caravan Stylist Studio, and 30 top fashion designers.