With India soaring in importance as a market for Facebook, the social network inked its first pact with an ad agency there, GroupM, during Chief Operating Officer Sheryl Sandberg’s recent visit, The Economic Times reported.
The Economic Times
Facebook Chief Operating Officer Sheryl Sandberg will become the first high-level executive from the social network to visit India when she travels there in the first week of July, according to a report by The Economic Times.
India became the second country to top the 100 million-user mark on Facebook, joining the U.S., Vice President of Growth and Analytics Javier Olivan told The Economic Times, saying that the milestone was reached March 31.
Which country do you think will have the most Facebook users in 2016? If you guessed the U.S., you’d be wrong, according to research firm eMarketer.
When Facebook users howl in protest over changes to its news feed, those cries do not fall on deaf ears, but Director of Engineering Jocelyn Goldfein, the woman responsible for the area where users of the social network spend most of their time, has an answer for them: “If we don’t disrupt ourselves, someone else will disrupt us. We have to constantly improve. If today’s Facebook was the same as the 2007 Facebook, we’d be dead.”