The Facebook Effect

Mediabistro Event

Discover Marketing Secrets Behind Katie's Twitter Success

  <em>Katie</em>'s Lisa RaphaelLisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here.

Facebook And The Fall Of Google

Google Logo

-Google Logo-If there was any question that Google’s dominance was in question, Facebook would be the biggest sore spot to the company. The reason is that all activity that takes place on Facebook remains within their servers. This reality lead me to question whether or not the like had replaced the link as the currency of information on the web. According to David Kirkpatrick, Google Insiders are definitely worried.
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Facebook's Operations At "Near Break Even" Often Meant "Nearly Broke"

Cash Picture

-Cash Money Icon-Despite the numerous rounds of funding that Facebook has become widely known for over the past couple years, things were not so easy at the beginning. Right from the get go, Mark Zuckerberg and his family had to lend the company over $60,000 in order to cover costs after Eduardo Saverin, one of the company’s initial partners locked up the company’s bank accounts. Even with the company constantly on the edge of going broke, it has managed to stay afloat through numerous rounds of funding.
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Facebook Knows That Your Relationship Will End In A Week

Broken Heart Icon

-Broken Heart Icon-It’s an inside half-truth that many friends of Mark Zuckerberg have told me over the years: Facebook knows when a relationship is about to end. My response was to always ask more questions as it actually sounded like a legitimate possibility. In David Kirkpatrick’s soon to be released book, “The Facebook Effect“, Kirkpatrick confirms that relationship patterns were something that Mark Zuckerberg often toyed with.
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How Microsoft Failed To Acquire Facebook For Over $15 Billion

Microsoft Logo

-Microsoft Logo-Microsoft’s investment in Facebook at a $15 billion valuation was one of the most buzzed about internet business deals in years given the unprecedented valuation assigned to Facebook shares. However most people are unaware that the deal took place after Mark Zuckerberg turned down an acquisition offer by Microsoft for more than the $15 billion valuation it invested at.
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