The tax man cometh and, in the case of Facebook in the U.K., he leaveth empty-handed, as The Guardian reported that the social network paid no taxes in the U.K. in 2012, despite seeing its income there rise by 70 percent, and despite accounting for nearly one-half of the £6 billion ($9.66 billion) that eMarketer projects for 2013 digital ad spending in the U.K.
Despite continuous efforts by Facebook to curb spam, it still represents a lucrative opportunity, as Italian security researchers Andrea Stroppa and Carlo De Micheli told The Guardian spammers who post links to Facebook pages, which direct users to third-party scam sites, are earning about $200 million per year for their troubles.
Private messages on Facebook may not be as private as users think, and the audience for chats may also be a little larger, according to the latest report on the National Security Agency’s Prism initiative from The Guardian, in which whistleblower Edward Snowden detailed a software program called XKeyscore.
Early and former Facebook employee Katherine Losse reiterated her claim that employees of the social network had access to a master password in offering her take on the National Security Agency’s Prism initiative to The Guardian.
U.K-based pay TV provider British Sky Broadcasting, which News Corp. owns 39 percent of, announced that it has temporarily suspended all advertising campaigns on Facebook due to “offensive content” that appeared next to one of its ads, according to The Hollywood Reporter.
Facebook Head of Global Creative Solutions Mark D’Arcy and Director of Engineering Andrew Bosworth both stressed that advertisers on Facebook and elsewhere on the Internet have a lot of work to do during a panel Tuesday at the Cannes Lions International Festival of Creativity, “Cannes Seminar: Creativity at Scale.”
Mark Zuckerberg Continues To Deny Involvement In Prism; Facebook, Google Ask Attorney General To Allow Them To Disclose Number Of Secret Data Requests
Facebook continued to take steps to deny any involvement in the National Security Agency’s Prism initiative, in which the government agency allegedly obtained direct access to its servers, with Co-Founder and CEO Mark Zuckerberg reiterating his denial of last Friday during his talk at the social network’s annual meeting Tuesday, and the company asking U.S. Attorney General Eric Holder to allow it to fully disclose the total number of secret requests it receives to surrender user data.
Facebook Co-Founder and CEO Mark Zuckerberg responded Friday to claims that the site had granted the U.S. government access to its servers. He called the reports “outrageous,” and noted that if Facebook were to ever receive such a request, the company would fight it.
Facebook responded to the bombshell reports Thursday about a long-term Internet-spying initiative led by the National Security Agency, code-named Prism, by denying that it has ever allowed any government agency to have direct access to its servers.
According to market research firm Nielsen, the use of Facebook is declining in the U.S. and on desktop. As Facebook makes a mobile push, it appears more people are accessing the site through their phones and tablets. However, Nielsen said Facebook has lost 10 million users in the U.S. over the past year. It will be interesting to see what Facebook Co-Founder and CEO Mark Zuckerberg announces later during the company’s first-quarter earnings call.