The Republican National Committee tapped Facebook’s ranks in its search to fill its newly created chief technology officer position, announcing the hiring of Andy Barkett, an engineering manager at the social network.
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here. 
The recent tragedy at the Boston Marathon showed the expanding role of social media when it comes to the spreading of news. As Facebook users shared stories, photos, and videos, news sources worked hard to make sure the stories they posted were true. Representatives from ABC News and The Huffington Post talked with AllFacebook recently to discuss how they run their Facebook pages as news changes rapidly, such as during the bombing at the Boston Marathon and the search for the suspects.
If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:
When Facebook introduced its redesigned News Feed, it did more than change how people view memes and photos of cats — it altered the way stories are seen. Now everyone can make news. But for those who make a living by spreading news, Facebook has changed the way stories are presented. Dean Praetorius, a senior editor with The Huffington Post, talked with AllFacebook about how the way news is presented on Facebook requires some changes to the traditional approach.
As reported last week, Facebook announced Monday that it will launch new features for its comments section: Replies, which will allow page administrators and users to reply directly to comments, rather than having to post their own comments; and ranked comments, which will move the most engaging comments to the top of comment threads.
Facebook began testing a feature it referred to as threaded comments last November, as reported at the time by sister blog Inside Facebook, and now, according to reports, the social network is ready to take the feature, renamed replies, to the next level.
Maybe Co-Founder and CEO Mark Zuckerberg’s comparison of News Feed to a personalized newspaper wasn’t too far off. According to the Pew Research Center’s State of the News Media 2013 report, Facebook is a key way that news outlets such as The Huffington Post, The Daily Mail, and Yahoo reach their readers. The report notes that major U.S. news sites get an average of 9 percent of their traffic from Facebook, compared with 4 percent when measured 15 months ago.
Facebook Co-Founder and CEO Mark Zuckerberg compared the social network’s revamped News Feed to a personalized newspaper when it was introduced Thursday at a press event at its headquarters in Menlo Park, Calif. But how does the new News Feed impact actual journalists?
The recent real-time marketing coup by Oreo and its agency, 360i, during the Super Bowl blackout has had people talking about the next wave of social media marketing and advertising. And while that singular image of a delicious cookie, accompanied by a hyper-timely message, may serve as inspiration for other companies looking to evolve their own digital marketing initiatives, the reality is that few companies will ever be able to do what Oreo did. They simply lack the creative and human resources to be “always on” — producing real-time, inspired, first-party branded content to delight their fans. Most companies have very small teams responsible for social media marketing, and, in many cases, just one or two people responsible for developing the voices for their brands online.
After Nolan Daniels posted a photo of himself holding a Photoshopped winning lottery ticket, offering to give some of the riches to one person who shared the picture, more than 2 million people on Facebook bought into a hoax. While it was primarily a social experiment, Daniels wrote on The Huffington Post that he’s now trying to use this power for good.
