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Will Facebook Launch A Sympathize Button?

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Facebook users who have found themselves in the awkward position of liking posts by friends with sad news as a way of indicated that those friends were in their thoughts may soon have an alternative, as Facebook Engineer Dan Muriello said during the Compassion Research Day event hosted by the social network last week that one of his colleagues developed a “sympathize” button during a recent hackathon.

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INFOGRAPHIC: Why Media Publishers’ Social Engagement Is Exploding On Facebook

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Facebook has introduced several new features in recent weeks aimed at aiding the media industry, including Stories to Share, and the public feed application-programming interface and keyword insights API, but the 1,500 or so online publishers tracked by NewsWhip’s Spike content-discovery tool were already well on their way to a content explosion on the social network, with the top 20 publishers seeing a staggering increase in social interactions (likes, comments, shares) of 288 percent between September 2012 and September 2013.

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