While there have been two unofficial Facebook applications for Google Glass, Google announced Thursday at its I/O conference that an official Facebook app is coming to the high-tech specs. It will allow Google Glass owners to instantly share photos to their Facebook accounts.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
In February, the business, tech, and social media industries were abuzz with the results of a study by the Pew Research Center’s Internet & American Life Project, during which it was revealed that in America, “droves of users” were taking breaks from Facebook. In the days that followed, the headlines worried about the fact that 27 percent of people were planning on taking a break from the world’s largest and supposedly most popular networking site.
When Facebook introduced its redesigned News Feed, it did more than change how people view memes and photos of cats — it altered the way stories are seen. Now everyone can make news. But for those who make a living by spreading news, Facebook has changed the way stories are presented. Dean Praetorius, a senior editor with The Huffington Post, talked with AllFacebook about how the way news is presented on Facebook requires some changes to the traditional approach.
At the SMX West 2013 conference in San Jose, Calif., Marketing Land Founding Editor Danny Sullivan sat down with Grady Burnett, vice president of global marketing solutions at Facebook, to talk about several topics. Burnett discussed ads within the redesigned News Feed, the controversial algorithm many know as EdgeRank, and Facebook’s relationship with Bing (it is not buying the search engine).
The reach achieved by posts from Facebook pages has been the hot topic of late, with reporter Nick Bilton of The New York Times helping to bring the issue to the forefront. But how many of Facebook users’ friends actually see their posts, on average? About one-third, according to a study by the Facebook Data Science Team and the human-computer interaction group at Stanford University’s computer science department.
Facebook addressed claims Monday that it has been decreasing pages’ reaches in an effort to make page administrators pay for advertising models such as promoted posts. The New York Times wrote about the issue again Tuesday, bringing up a company that built its business on Facebook, but can’t afford to reach the fans it has worked hard to acquire. Do you think Facebook is deliberately suppressing reach to make businesses pay?
Several Facebook marketers have been angry with the site, feeling that posts have been hidden from fans as a way to get businesses to pay for advertising models such as promoted posts. These feelings were brought to the forefront when a New York Times writer tried an experiment to see if Facebook really is suppressing unpaid posts. Facebook responded Monday, saying that engagement among people with followers has risen 34 percent year-over-year.
Facebook continues to talk up its recently introduced graph search, yet only a fraction of its users — “hundreds of thousands” of its 1 billion-plus monthly active users — can access the feature, with countless others having been wait-listed since graph search debuted in beta last month.
The Tesla Motors Model S electric sedan found itself in the news earlier this month after a controversial negative review in The New York Times. Now, Facebook users can decide for themselves by adding virtual Model S sedans to Car Town, an automotive game from Cie Games.
The mark of a successful news story in the Facebook era is what happens after a reader is finished with it. Enter NewsWhip, which compiled a list of the top “social monster” websites, which are are killing it as measured by Facebook interactions. BuzzFeed — which scored a spot on the list despite being a relative newbie to the scene — has all the details, including a handy infographic showing that The Huffington Post, the U.K.’s The Daily Mail, and Yahoo are leading the pack.
