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How Can Facebook Monetize While Expanding Pages’ Reach?

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Ever since studies showed that the average Facebook page’s posts reach an average of 16 percent of fans, many marketers (as well as Dallas Mavericks owner Mark Cuban and actor George Takei) have been quite unhappy with the social network, feeling that they’re being pinched for advertising. But what if there was a way for Facebook to let pages reach most of their fans, yet still make money? A writer for The Next Web came up with some ideas that Facebook could use to gain some revenue while getting back into the good graces of those who manage pages.

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Facebook Clarifies Reports Of Rising Like Totals Due To Links In Private Messages

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Facebook giveth, and Facebook taketh away: Just one week after pages’ like totals began dropping due to the social network’s purge of fake profiles and likes, reports surfaced of like totals increasing due to links sent in private messages, and not to users actually liking pages. Facebook responded that it was working to fix a bug in its social plugins, and that the totals being impacted were actually on counters that measure likes and shares.

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