It may be too early to say that Facebook is cleaning up with its premium video ads, but the social network did land the Dove personal care product line from Unilever as a client, marking the first foray into the nascent sector by a consumer-packaged-goods company.
The Night Shift
Starting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!
Facebook signed its first television advertiser for its new premium video ads, as NBC launched a campaign Wednesday in support of midseason series “Rosemary’s Baby,” “The Night Shift,” and “Undateable.”