The Search Agency
My name is Heather. You don’t know me. I’m Jewish, so growing up I once spent the entire year trying to guilt my parents into buying me a $100 American Girl Doll, instead of just penning you a simple request. I was eventually successful, but I remember feeling that corresponding with you would have been much easier. I hold onto that childhood memory as I write to you today.
It’s hard to believe that Thanksgiving is already here. Perhaps even more difficult to swallow is the subsequent holiday season and its accompanying pressures. With Black Friday starting ridiculously early this year, you better be ready to put down the pie and shop. The thought of trying to buy presents to please everyone is more than exhausting. How will you know what to buy? Consult Facebook.
Remember five years ago, when brand pages didn’t exist, and companies were forced to erect jimmied personal profiles in order to be seen on the fastest-growing network on the Internet? I certainly do; brand pages alone were a huge step in the Facebook timeline (pun intended), and the opportunities for brand awareness have only grown.
Facebook is like that bar all of your friends frequent on Friday nights. You don’t really like the place: It’s noisy, random people strike up conversations, drinks are too expensive, and mundane activity seems to always become a photo opp. It’s hard not to leave the bar without feeling a general sense of dissatisfaction, but you keep returning because it’s where all your friends are hanging out.