With all of the work Facebook is doing to revamp the process of advertising on the social network, it also revamped advertising about the social network, introducing three new spots on the company’s page: Trip, Couch Skis, and Runner.
The Things That Connect Us
It doesn’t compare Facebook with a chair, like last October’s The Things That Connect Us campaign from Wieden & Kennedy, but the first ad for the social network’s new Home for Android drives home the message that people use their phones to stay connected with their friends.
Facebook’s latest ad campaign established that chairs are like Facebook. It’s not stopping there. Apparently, Halloween, surf rescue dogs, cake, and swimming pools are like Facebook, too. What else is like Facebook?
“The Things That Connect Us,” the Wieden & Kennedy-produced ad for Facebook, which debuted earlier this month, has already been the topic of several parodies for its premise of comparing the social network to chairs, but the latest one flushes it right down the toilet (not safe for work).
Facebook Tops 1B Monthly Active Users; Mark Zuckerberg Speaks With NBC’s Matt Lauer, ‘Bloomberg Businessweek’; New Agency Of Record Wieden & Kennedy Debuts ‘The Things That Connect Us’
Facebook officially reached 1 billion monthly active users Sept. 14 at 12:45 p.m. PT, Co-Founder and CEO Mark Zuckerberg revealed in a post on the social network’s Newsroom, as well as in an interview with NBC’s Matt Lauer, and in a cover story for Bloomberg Businessweek.