Collaboration platform Shift, which is aimed at marketers and agencies, announced the launch Tuesday of the Shift Open Marketing Cloud, a suite of best-in-class marketing applications from companies including GraphEffect, Shift’s proprietary social advertising app, as well as Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal, SocialFlow, and The Trade Desk.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Facebook added five real-time-bidding partners to its Facebook Exchange: Optim.al, Rocket Fuel, Nanigans, Criteo, and X+1, Ad Exchanger reported.
Whether you’re pro- or anti-Facebook, you certainly can’t accuse the social network of ignoring its issues. Continuing to hammer away at its potential shortfall in advertising revenue, Facebook will introduce a new service called Facebook Exchange, which will allow advertisers to bid in real-time for ads on the social network, according to reports.
