Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
The Wall Street Journal
After Ad Age broke the news last week that Facebook was revamping Atlas, formerly Atlas Solutions, the ad network Facebook acquired from Microsoft in February 2013, The Wall Street Journal uncovered more details Monday, speculating that an official announcement will come during Advertising Week 2014 in New York next week.
Facebook will maintain a strong presence at the 11th annual Advertising Week gathering in New York starting Sept. 29, returning as a sponsor and participating in several panels.
Internet users in China are apparently so eager for a taste of Facebook, which is banned in their country, that more than 80,000 followed a Facebook Inc. page on Chinese social network Sina Weibo. Unfortunately, the page turned out to be fake.
The European Commission, the antitrust authority of the European Union, will decide on Facebook’s proposed acquisition of cross-platform messaging service WhatsApp by Oct. 3, and the EC will do so armed with detailed information from questionnaires sent to companies including telecommunications operators, other social-networking sites and Internet-service providers, The Wall Street Journal reported.
Facebook finally began officially addressing concerns about the permissions and privacy settings in its Messenger applications, with some mobile users seeing posts atop their News Feeds titled, “Messenger: Myths vs. Facts,” containing a “Learn More” button that brings users to a post by Peter Martinazzi, a product manager on the Messenger team.
Officials from the European Union’s central competition authority, the European Commission, sent detailed questionnaires to rival online messaging companies as part of the EC’s pending investigation of Facebook’s $19 billion deal to acquire WhatsApp, which was initially announced in February.
Facebook executives continued to respond to the controversy over the recent study by social scientists from the social network, Cornell University, and the University of California-San Francisco, in which the researchers randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds to gauge the results of those users’ moods. But the latest to chime in, Head of Global Policy Management Monika Bickert, was not as apologetic as Data Scientist Adam Kramer, one of the study’s co-authors, or Chief Operating Officer Sheryl Sandberg.
Facebook Chief Operating Officer Sheryl Sandberg weighed in on the controversy over a study by social scientists from the social network, Cornell University, and the University of California-San Francisco, in which the researchers randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds to gauge the results of those users’ moods.