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Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

Everything You Need to Know About Facebook’s Launch of Its Revamped Atlas Ad Platform

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Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.

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With Decision on Facebook’s WhatsApp Acquisition Due Oct. 3, EC Sends Out Detailed Questionnaires

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The European Commission, the antitrust authority of the European Union, will decide on Facebook’s proposed acquisition of cross-platform messaging service WhatsApp by Oct. 3, and the EC will do so armed with detailed information from questionnaires sent to companies including telecommunications operators, other social-networking sites and Internet-service providers, The Wall Street Journal reported.

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Facebook Head Of Global Policy Management Monika Bickert On Study: ‘That’s Innovation’

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Facebook executives continued to respond to the controversy over the recent study by social scientists from the social network, Cornell University, and the University of California-San Francisco, in which the researchers randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds to gauge the results of those users’ moods. But the latest to chime in, Head of Global Policy Management Monika Bickert, was not as apologetic as Data Scientist Adam Kramer, one of the study’s co-authors, or Chief Operating Officer Sheryl Sandberg.

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