The Wall Street Journal

Everything You Need to Know About Facebook’s Launch of Its Revamped Atlas Ad Platform

AtlasLogo0914304

Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!

With Decision on Facebook’s WhatsApp Acquisition Due Oct. 3, EC Sends Out Detailed Questionnaires

WhatsAppLogo304

The European Commission, the antitrust authority of the European Union, will decide on Facebook’s proposed acquisition of cross-platform messaging service WhatsApp by Oct. 3, and the EC will do so armed with detailed information from questionnaires sent to companies including telecommunications operators, other social-networking sites and Internet-service providers, The Wall Street Journal reported.

Read more

Facebook Head Of Global Policy Management Monika Bickert On Study: ‘That’s Innovation’

MonikaBickert304

Facebook executives continued to respond to the controversy over the recent study by social scientists from the social network, Cornell University, and the University of California-San Francisco, in which the researchers randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds to gauge the results of those users’ moods. But the latest to chime in, Head of Global Policy Management Monika Bickert, was not as apologetic as Data Scientist Adam Kramer, one of the study’s co-authors, or Chief Operating Officer Sheryl Sandberg.

Read more

Sheryl Sandberg On Controversial Facebook News Feed Study: ‘Poorly Communicated’

SherylSandberg304

Facebook Chief Operating Officer Sheryl Sandberg weighed in on the controversy over a study by social scientists from the social network, Cornell University, and the University of California-San Francisco, in which the researchers randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds to gauge the results of those users’ moods.

Read more