An acquisition offer of more than $3 billion is nothing to sneeze at, but photo-messaging application Snapchat sneezed, turning down an all-cash offer from Facebook, according to a report in The Wall Street Journal’s Digits blog.
The Wall Street Journal
It’s finally lights out for the Facebook Beacon case, as the U.S. Supreme Court declined to hear an appeal of the disputed settlement of the class-action suit against the social network, The Wall Street Journal reported.
Forget click-through rates: Those are so two hours ago. If Facebook Head of Analytics Ken Rudin has his way, the social network may soon be measuring pass-over rates.
Just when you thought the Facebook phone rumors were finally put to bed with the release of the social network’s Home Android overlay and its flagship device, the HTC First, The Wall Street Journal reported that executives from scuffling handset maker BlackBerry met with Facebook executives last week to gauge their interest in bidding in the company, citing sources familiar with the matter.
Fighting Over The TV: Facebook Provides Data To 10 Overseas Networks; Twitter Provides Data To Nielsen
Facebook and Twitter dug in their heels Monday in their attempts to establish beachheads in the world of television, with Facebook announcing plans to release data on actions (likes, comments, and shares) related to TV shows to 10 networks in eight overseas countries, while Twitter announced that it will provide data to ratings powerhouse Nielsen on the number of tweets about TV shows and those tweets’ total audiences.
The inevitable has drawn closer: Facebook-owned photo-sharing network Instagram confirmed that it will begin introducing advertising into its feed “in the next couple of months.”
We reported Tuesday that Facebook agreed to subsidize 15 units in an upscale apartment complex in Menlo Park, Calif., in order to satisfy its agreement with the city that allowed it to expand its headquarters, but it turns out that the 630,000 square-foot, 394-unit complex, named Anton Menlo, is aimed at Facebook employees, although units are open to all comers.
Facebook will begin sending weekly reports to the “Big Four” television networks — ABC, CBS, Fox, and NBC — and a “small number of select partners,” according to a report by The Wall Street Journal’s Digits blog.
If and when Facebook finally launches video ads, it will do so without Justin Shaffer, a project manager who had been helping to lead that initiative, as Shaffer’s last day at the social network will be Wednesday, The Wall Street Journal’s Digits blog reported.