Facebook Thursday began the rollout of a new, Twitter-like feature called Trending, which it began testing last August, adding a list of topics that have “spiked in popularity” to the right-hand side of users’ News Feeds. The social network said Trending began rolling out Thursday in the U.S., U.K., Canada, India, and Australia, adding that it is also testing a mobile version of the feature.
The Wall Street Journal
Last June, when Facebook introduced Video on Instagram, the buzz prior to the press event also focused on the possibility of the social network creating a news reader-type product, based on RSS feeds, to take advantage of the demise of Google Reader, and The Wall Street Journal reported later that month that Facebook was working on a mobile news reader that would enable users with mobile devices to see content from other Facebook users and publishers in a visual format created for their devices, referred to internally as Reader. Now, according to a report by Re/code, the social network will reveal a Flipboard-like news-reading service “in the coming weeks,” known as Paper, rather than Reader.
“Wouldn’t it be fun to build a billion-dollar business in six months?” That question, posed by Facebook Co-Founder and CEO Mark Zuckerberg to Director of Engineering Andrew Bosworth in May 2012, during a walk around the social network’s campus in Menlo Park, Calif., sparked the company’s overhaul of its advertising infrastructure, and it marked just one of the anecdotes included in a wide-ranging, detailed story for The Wall Street Journal by Evelyn M. Rusli.
An acquisition offer of more than $3 billion is nothing to sneeze at, but photo-messaging application Snapchat sneezed, turning down an all-cash offer from Facebook, according to a report in The Wall Street Journal’s Digits blog.
It’s finally lights out for the Facebook Beacon case, as the U.S. Supreme Court declined to hear an appeal of the disputed settlement of the class-action suit against the social network, The Wall Street Journal reported.
Forget click-through rates: Those are so two hours ago. If Facebook Head of Analytics Ken Rudin has his way, the social network may soon be measuring pass-over rates.
Just when you thought the Facebook phone rumors were finally put to bed with the release of the social network’s Home Android overlay and its flagship device, the HTC First, The Wall Street Journal reported that executives from scuffling handset maker BlackBerry met with Facebook executives last week to gauge their interest in bidding in the company, citing sources familiar with the matter.
Fighting Over The TV: Facebook Provides Data To 10 Overseas Networks; Twitter Provides Data To Nielsen
Facebook and Twitter dug in their heels Monday in their attempts to establish beachheads in the world of television, with Facebook announcing plans to release data on actions (likes, comments, and shares) related to TV shows to 10 networks in eight overseas countries, while Twitter announced that it will provide data to ratings powerhouse Nielsen on the number of tweets about TV shows and those tweets’ total audiences.
The inevitable has drawn closer: Facebook-owned photo-sharing network Instagram confirmed that it will begin introducing advertising into its feed “in the next couple of months.”
We reported Tuesday that Facebook agreed to subsidize 15 units in an upscale apartment complex in Menlo Park, Calif., in order to satisfy its agreement with the city that allowed it to expand its headquarters, but it turns out that the 630,000 square-foot, 394-unit complex, named Anton Menlo, is aimed at Facebook employees, although units are open to all comers.