FWD.us, the political advocacy group spearheaded by Facebook Co-Founder and CEO Mark Zuckerberg, added some tech muscle, as Microsoft Co-Founder and Non-Executive Chairman Bill Gates, Microsoft CEO Steve Ballmer, Microsoft General Counsel and Executive Vice President Brad Smith, and former Facebook President Sean Parker joined the group.
The Washington Post
Facebook Co-Founder and CEO Mark Zuckerberg is all over newsstands Thursday, having penned an op-ed in The Washington Post to introduce political advocacy group FWD.us, as well as gracing the cover of Fortune for a wide-ranging chat with Senior Writer Jessi Hempel.
U.K. newspaper The Guardian will pull the plug on its Facebook social reader application Monday, sending users who click on its links on the social network directly to its website, rather than to pages within Facebook.
The Washington Post enhanced its coverage of the 2012 presidential election with its release of news application The Issue Engine, which allows users who are logged into Facebook to share how and why they endorsed candidates on specific issues with their friends.
Musical artists tied in with Spotify are seeing some new features on their Facebook pages, including the ability by Facebook users to search for and share Spotify links to their songs, as well as statistics for total plays via the application.
It’s apparent that Facebook has changed the way people share information, and not just baby photos and event announcements. According to a study in the United Kingdom by the Reuters Institute, the social network is responsible for 55 percent of the country’s news sharing, beating out email and Twitter.
Developer Joe Levy flew from his home in North Carolina to Facebook headquarters in Menlo Park, Calif., for a final round of job interviews a few months ago, but after releasing his Facebook Open Graph Redirect browser plugin for Google Chrome, he may be persona non grata at the social network.
There is a lesson to be learned from reports earlier this week about certain Facebook social reader applications shedding users by the thousands: Don’t invest in a product or develop one just on the basis of popularity on Facebook. That’s because there’s a master magician pulling the strings, or, in this case, directing the flow of traffic, and that is the social network itself.