Theodore Ullyot

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook COO Sheryl Sandberg Converts More Shares For Future Selling; Others Offload Stock

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A few Facebook executives rang in the new year by selling off some of their stock in the company, making a tidy sum in the process. Facebook board member Donald Graham, Vice President of Engineering Michael Schroepfer, General Counsel Ted Ullyot, and Chief Accounting Officer David Spillane all sold some of their social network stock in the past few days, according to Securities and Exchange Commission filings. And Chief Operating Officer Sheryl Sandberg converted a portion of her shares from class-B to class-A, making them easier to sell.

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Facebook CAO David Spillane Sells More Than Half Of His Stock

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The big names at the top of Facebook’s corporate ladder are starting to cash in their shares. TechCrunch reported Friday that Chief Accounting Officer David Spillane sold 256,000 of his 416,000 shares. Spillane made a profit of roughly $5.376 million. Chief Operating Officer Sheryl Sandberg and General Counsel Theodore Ullyot also sold some of his Facebook shares.

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