The history of social networks is littered with stories of companies such as Friendster. Does Facebook have the staying power to remain relevant years from now? Ekaterina Walter, the author of Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg talked about Facebook’s future in a recent podcast for Duct Tape Marketing.
Think LIke Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg
Facebook Co-Founder and CEO Mark Zuckerberg has been one of the most-discussed figures of our time. Some people love him, some criticize him, but most just watching from the sidelines marvel at how a 19-year-old could become the 29th-richest person in the world (according to Bloomberg’s Billionaires Index) by building a simple social program. Last week, I finished reading Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg by Ekaterina Walter and I found a lot of answers to that very question. So I sat down with her to talk about the book and Facebook in general.