Co-founder and CEO Mark Zuckerberg has gone out of his way to mention Facebook’s groups feature during the company’s earnings calls for the third quarter of 2014 and fourth quarter of 2013, hinting during the latter that a stand-alone application might be forthcoming. Forthcoming is now here, as the social network announced the launch of its Facebook Groups app in a Newsroom post Tuesday, saying that the app is available in all countries, for iOS and Android.
Facebook is now a mobile company, but it’s neglecting the most valuable part of mobile marketing: the inbound phone call. In its third-quarter-2014 earnings statement, Facebook reported that two-thirds of the company’s ad revenues came from mobile, compared with less than one-half of the company’s ad revenues at this time last year. It’s no surprise that chief operating officer Sheryl Sandberg emphasized Facebook’s dedication to “capitalizing on mobile,” referencing the relaunch of its ad solution, Atlas, and plans to invest in other cross-platform advertising technology.
When Facebook announced its intent to acquire cross-platform messaging application WhatsApp in February, questions surfaced on whether WhatsApp and Messenger would remain separate — which they have — or be combined. Facebook co-founder and CEO Mark Zuckerberg discussed how the two apps coexist during the company’s third-quarter earnings call Tuesday.
Facebook killed the YouTube star? Not quite, but the social network is becoming quite the robust video platform, co-founder and CEO Mark Zuckerberg said during the company’s third-quarter earnings call Tuesday.
1 billion is the magic number for Facebook co-founder and CEO Mark Zuckerberg, who was not referring to dollars (directly, anyway), but to user totals for when Messenger, WhatsApp, Instagram and search will “start to become meaningful businesses,” he said during the social network’s third-quarter earnings call Tuesday.
Facebook co-founder and CEO Mark Zuckerberg said during the company’s third-quarter earnings call Tuesday that he does not see virtual-reality offerings from recent acquisition Oculus VR reaching sales of 50 million to 100 million units and becoming a meaningful computing platform for several years, although he added that he was pleased with its progress.
Facebook co-founder and CEO Mark Zuckerberg said during the company’s third-quarter earnings call Tuesday that he envisions Facebook as a collaborator and not a competitor when it comes to electronic payments.
What are Facebook co-founder and CEO Mark Zuckerberg’s plans for the company over the next three, five and 10 years? He went into great detail on those plans during the social network’s third-quarter earnings call Tuesday.
Facebook revealed during its third-quarter earnings call Tuesday that $2.96 billion of its $3.2 billion in revenue for the three-month period came from advertising, so it’s no surprise that the bulk of the call was devoted to advertising, as well. Chief operating officer Sheryl Sandberg had much to say on the topic, and all her comments are included in this post.
Mobile growth was everywhere to be found among Facebook’s third-quarter-2014 financial results, as mobile advertising revenue accounted for approximately 66 percent of total ad revenue for the period, up from 49 percent in the third quarter of 2013, while growth among mobile daily active users and monthly active users far outpaced the respective figures for overall DAUs and MAUs.