Facebook shared some more details on advertiser success stories it mentioned during its third-quarter earnings call, offering statistics from Samsung Mobile USA, Rosetta Stone, Old Navy, Lawson, and MGM Resorts International.
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A common theme during Facebook’s third-quarter earnings call Tuesday was the fact that many of the social network’s monetization efforts launched in the past few months, and evaluating their progress as of Sept. 30 was too soon in most cases.
Over the past few months, Facebook has made a more aggressive push to make money on its mobile platform. The social network announced in its third-quarter report that it is making impressive progress in its shift to mobile, as 14 percent of advertising revenue in the third quarter came from mobile. The company now has 604 million mobile monthly active users.
At one point during Facebook’s third-quarter earnings conference call, Chief Financial Officer David Ebersman mentioned that Europe has been a challenge for the social network. Based on the financial results released by the company Tuesday, Ebersman’s comment was an understatement.
Zynga’s days as the top dog in the Facebook gaming world appear to be fading. As challengers such as Kixeye and King.com emerge, taking up more of a share in the Facebook gaming ecosystem, Zynga’s financial stake has decreased. Sister site Inside Social Games reported Tuesday that Zynga has laid off more than 100 employees from its Austin office and plans to close its Boston studio.
Facebook posted a net loss of $372 million in the third quarter of 2012 using generally accepted accounting principles, or $59 million following the GAAP income tax provision for the third quarter of $431 million, compared with net income of $227 million in the third quarter of 2011, on revenue of $1.26 billion, which was up 32 percent from $954 million in the year-ago period.
