Facebook’s redesigned like and share buttons helped contribute to a 47.44 percent rise in referrals driven by the social network to publishers in November, and Facebook saw its share of referrals skyrocket by 169.88 percent between November 2012 and October 2013, according to an analysis of more than 200,000 publishers reaching more than 250 million unique monthly visitors, by Shareaholic.
Third Quarter Earnings Call
When Facebook Chief Financial Officer David Ebersman admitted during the company’s third-quarter earnings call that the social network saw some slippage in daily usage by teens, the doomsday predictions began. Chief Operating Officer Sheryl Sandberg sought to squash those predictions in an interview with Mike Isaac of AllThingsD.
Facebook Co-Founder and CEO Mark Zuckerberg explained the reasoning behind the social network’s launch of hashtags in June in response to a question from Wells Fargo Analyst Peter Stabler during the company’s third-quarter earnings call Wednesday.
Last week, Ashoat Tevosyan, an engineer on Facebook’s search quality and ranking team, discussed the nuts and bolts behind adding posts to Graph Search. Wednesday, during the social network’s third-quarter earnings call, Co-Founder and CEO Mark Zuckerberg spoke about the reasoning behind the effort.
3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?
Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.
The recent preview of how ads will look on Instagram drew some attention during Facebook’s third-quarter earnings call Wednesday, as BTIG Analyst Richard Greenfield, who has been critical of the social network’s advertising efforts in the past, asked whether Instagram’s mission of ensuring that its ads are “creative and engaging” would carry over to its parent company.
Hardly a week goes by without news of studies saying that teens are bored with Facebook and moving on to other social networks. After consistently denying this trend, Facebook finally caved during its third-quarter earnings call Wednesday, with Chief Financial Officer David Ebersman admitting to some slippage among daily users in that demographic.
The subject of Facebook’s long-rumored and perpetually delayed launch of video ads was raised during the social network’s third-quarter earnings call Wednesday, and the timetable remains up in the air.