Odds are, most Facebook users have seen status updates in their News Feeds with some variation of the “pay it forward” theme, meaning that if a stranger or friend shows a person kindness in some form, the recipient does something nice for someone else. But which countries and cities were responsible for the most pay-it-forward status updates? Lada Adamic and Thomas Lento of the Facebook Data Science Team have the answers.
In the old children’s game commonly referred to as telephone, the first player whispered a message to the second player, and the message was passed through the chain of participants until it reached the final player, and that player’s version of the message was then compared with the original, as the message was usually changed during the process. Lada Adamic, Thomas Lento, Eytan Adar, and Pauline Ng of the Facebook Data Science Team found in a study that the same principle applies to memes on the social network.