Threats

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Are Facebook Users Being Threatened For Posting Critical Comments About BP?

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Facebook has become a valuable tool for brands to interact with consumers, but what happens when that interaction turns into aggression? Al Jazeera ran a lengthy story about users of the social network accusing embattled oil company BP of threatening them after critical posts, while BP deflected the blame to its public-relations company, Ogilvy & Mather.

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