With the 2012 presidential election approaching Nov. 6, Facebook outlined its plans for the 2012 Republican National Convention in Tampa, Fla., Aug. 27-30, and the Democratic National Convention in Charlotte, N.C., Sept. 4-6.
As ComScore pointed out earlier this year, a bulk of Facebook users’ time is spent on the news feed. As advertisers compete for real estate with users’ friends and various pages they’ve liked, figuring out how to master EdgeRank can go a long way. Buddy Media recently posted several tips for advertisers looking to gain more prominence in their fans’ news feeds.
To say there’s been a shift in the way people engage with brands would be a gross understatement — it’s more like a huge leap. But all things considered, it’s not surprising. The rise in social media usage has lent the volume and visibility needed for widespread peer-to-peer recommendations, and consumers have always been better than marketers at influencing other consumers.
The early days of the Web opened the doors to everyone’s interests. You might have thought you were the only one in the world thinking like you. But after a quick search on, say, AltaVista, you realized that there was an entire forum dedicated to the obsession of (add your [weird] interest). You could do whatever you wanted — read, watch, and listen — and nobody could follow what you did.
One of the biggest concerns about using social readers is users’ confusion over whether or not content is being shared, and Facebook appears to be testing a solution to that issue.
Social commerce solutions provider Sociable Labs announced the rollout of EverShare, an all-in-one solution that allows online retailers to take advantage of frictionless sharing initiatives on Facebook, including open graph, timeline, and ticker.
The precursor of today’s ticker on Facebook might disappear, possibly replaced by a games-only activity feed aggregating posts by friends or application.
Sponsored stories in both the news feeds and tickers of some Facebook users are starting to move beyond the like and adding new calls to action.
Hey, ticker haters: Facebook appears to be testing a new layout for its homepage, where notifications appear in a column running down the left-hand side.
Since Facebook’s introduction of its news ticker, which remains unpopular with many users, users of Google Chrome and Firefox have received ways to eliminate it, but Internet Explorer faithful have been left out in the cold, until now.
