The amount of user data available to brands on Facebook is staggering, but how can they make sense out of all the information and ensure that their campaigns are targeting the users who are most likely to be interested in their products and services? That’s where Umbel comes in.
Performances of live music are social events, so why shouldn’t the process of booking and scheduling them be social, as well? That’s the premise behind Rabbl, which describes itself as a “social booking platform for crowdsourcing concerts.” And Rabbl recently introduced a way for Facebook users to entice artists to perform in their cities or towns.
It’s good to see that scammers on Facebook have diverse musical tastes: Following the report of a scam promising free Rolling Stones tickets earlier this week, Sophos’ Naked Security blog also shared similar hoaxes involving One Direction and the Tomorrowland electronic music festival in Belgium.
Facebook users are more likely to attend events such as concerts, festivals, shows, and games if they have an easier way to arrange travel and lodging. This was the thinking behind the launch of Fantrotter for Performers, a Facebook application from Fantrotter that allows musical artists, comedians, festival promoters, theater groups, sports teams, and other event hosts to give potential attendees the option of planning their entire trips.
U.S. Men’s National Soccer Team and Sunderland Forward Jozy Altidore, Denver Nuggets Power Forward Kenneth Faried, and San Francisco 49ers Running Back Marcus Lattimore may play different sports, but they all suit up with startup FanTree when it comes to selling unique gear that they help design through flash sales.