Tim Howard

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

WORLD CUP: Most-Talked-About Sporting Event In Facebook History, 350M Users, 3B Interactions

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With 2014 FIFA World Cup Brazil in the history books, the Facebook Data Science Team reported that 350 million Facebook users generated 3 billion interactions (posts, likes, and comments) during the tournament, which ran from June 12 through Sunday (July 13), making it the most-talked-about sporting event in the social network’s history.

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WORLD CUP: Belgium’s Elimination Of U.S. Spurs 21M Interactions From 13M Facebook Users

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The U.S. was the last squad to be eliminated in the round of 16 at 2014 FIFA World Cup Brazil, falling to Belgium 2-1 in an extra-time thriller Tuesday, and the Facebook Data Science Team reported that the match yielded 21 million interactions (posts, comments, and likes) from 13 million users globally, including more than 6.5 million interactions from some 4.1 million U.S. users.

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