Facebook rolled out a revamped ads report dashboard for its Ads Manager users, making it easier for them to access saved reports, choose from existing templates and save, schedule, share and export reports.
The cover of the Dec. 15 issue of Time features a familiar face — that of Facebook co-founder and CEO Mark Zuckerberg, the star of a long feature by Lev Grossman, the bulk of which is devoted to Internet.org and Zuckerberg’s mission to connect the 4.3 billion or so people in the world who currently lack Internet access.
Facebook’s HipHop Virtual Machine continues to help software and platforms outside of the social network drastically increase their speeds, as WP Engine, a software-as-a-service content-management platform for websites and applications built on WordPress, became the latest company to tout the virtues of HHVM.
Facebook has been working on improving publisher relationships of late, embarking on a listening tour of sorts to discuss how it can better collaborate with content creators. There have been rumors that Facebook has a plan underway to host publisher content, and while these appear to be unfounded, the social network is without doubt a hub for content consumption.
National Geographic blew away the competition in October according to the latest rankings of publishers’ actions generated on Facebook, Twitter and Instagram by social media benchmarking and audience engagement analysis company Shareablee.
Facebook has launched several initiatives aimed at boosting media companies’ presence on the social network thus far in 2014 — Public Content Solutions, aimed at providing its partners with dedicated technical and business resources to build out media solutions on Facebook and Instagram; FB Newswire, a project with social content discovery outfit Storyful to aggregate publicly shared content on Facebook, by media organizations and individual users, to aid journalists in their reporting; and the four new media-centric application-programming interfaces it announced at its F8 global developer conference in San Francisco last month — but the media industry took a shot across the bow in the form of a long rant posted on the social network by Director of Product Management for Ads and Pages Mike Hudack.
Facebook and its Parse cloud-application platform are set to invade Austin, Texas, for South By Southwest, complete with the Parse + Facebook ice cream truck, and the social network published a schedule of Facebook and Parse SXSW events and talks in a post on its developer blog.