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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Why Facebook Pages Are Seeing Lower Organic Reach, And What They Can Do About It

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Facebook’s announcement last month that changes to its News Feed algorithm will result in lower organic reach for posts by pages has not sat well with page administrators, who have seen their posts go from reaching about 16 percent of users who like their pages to 2 percent to 3 percent. A blog post Monday from Deanna Sandmann of software-as-a-service local marketing platform SIM Partners will not ease page admins’ pain, but it may provide some clarity, as well as helpful suggestions.

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