Imitation is the sincerest form of flattery, and the Crowd Intelligence marketing platform launched by Tiger Pistol Thursday is aimed at allowing small and midsized businesses on Facebook to analyze the campaigns of similar businesses and make better decisions.
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How many of the Fortune 500 companies have accounts on Facebook-owned photo-sharing network Instagram? According to digital intelligence firm TrackMaven, the answer is 123, and of those 123, 112 (or 91 percent) have posted at least once, and 17 percent (85) posted in the 30 days leading up to Sept. 17.
Timing is everything, and that especially holds true for posts on Facebook pages, as Facebook analytics provider Wise Metrics found that the life span of those posts may be even shorter than previously reported.
Facebook page administrators who like to keep the cover images on their pages fresh can now take advantage of a tool that helps automate the process: EasyCovers24, which allows page admins to schedule changes of their cover images.
Brands on Facebook have found success without paying hundreds of thousands of dollars to do so. By promoting fan-created content, paying attention to engagement, and figuring out what their audiences want, Facebook pages can become more popular. Dennis Yu, founder of BlitzMetrics, and Lisa Buyer, CEO of The Buyer Group, spoke at the AllFacebook Marketing Conference in San Francisco Wednesday about ways that pages have gone beyond the goal of fan acquisition to truly excel within the social network.
Facebook’s built-in page insights are helpful, but not if you’re looking for minute-to-minute changes. Crowdbabble wants to solve that. The company recently launched a real-time Facebook analytics monitor, so brands can see how their pages (and those of their competitors) are doing instantly.
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
A total of 40 percent of all interaction on Facebook occurs in the News Feed, yet most brands experienced a 47 percent drop in reach in the past six months. How can you get your reach back?