Facebook’s built-in page insights are helpful, but not if you’re looking for minute-to-minute changes. Crowdbabble wants to solve that. The company recently launched a real-time Facebook analytics monitor, so brands can see how their pages (and those of their competitors) are doing instantly.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
Adobe used its Summit 2013 digital marketing conference in London Wednesday to introduce predictive publishing capability for its Adobe Social platform.
A total of 40 percent of all interaction on Facebook occurs in the News Feed, yet most brands experienced a 47 percent drop in reach in the past six months. How can you get your reach back?
Let’s keep it simple. There are five things you should be doing on your Facebook pages to help ensure that you grow your fan counts, engage your fan bases, and ensure that those fans see your posts in their Facebook news feeds.
There are reports all over the Internet (and this site) that speculate about the best time to post content to Facebook pages. According to PostRocket, they’re all wrong. Co-Founder Mike Maghsoudi wrote that the best time changes depending on where pages’ fan bases are located and when they’re most active. Trying to rely on a general time to post could end up actually hurting pages.
The San Francisco 49ers don’t need any unsolicited advice when it comes to football, since they will play for the National Football League title in Super Bowl XLVII Sunday, but social media agency Pandemic Labs) has some advice for the club when it comes to its Facebook page.
Social marketing solutions provider SocialCode examined engagement with Facebook posts from the social network’s top 500 pages from Aug. 1 through Oct. 20 to determine, as Chief Information Officer Addie Conner put it, “How brands can better optimize their page in order to have placement in the news feed.”
Every Facebook page administrator wants to expand their page’s reach, but they don’t want to dip too far into their coffers to do so. While there isn’t a magic bullet to get into every fan’s news feed, there are some free ways to get the message out to more people who like the page. Mike Maghsoudi, co-founder of PostRocket, gathered up some simple ways pages can reach more fans without spending more bucks.
Facebook’s changes to EdgeRank have had a chilling effect on visibility and engagement for page owners. And this visibility cold front has suspiciously developed at the same time the social network is deploying enhanced methods for promoting posts for both pages and profiles. Coincidence? Maybe. But what if I told you that the kind of posts we like to share most — links and pictures — have taken a larger hit than text-only posts?
