Facebook has been working on improving publisher relationships of late, embarking on a listening tour of sorts to discuss how it can better collaborate with content creators. There have been rumors that Facebook has a plan underway to host publisher content, and while these appear to be unfounded, the social network is without doubt a hub for content consumption.
Time Of Day
Facebook-owned cloud application platform Parse announced Monday that it is providing a way for developers to incorporate A/B testing into their apps’ push notifications with its introduction of Parse Push Experiments.
Do you know the best time to post on your Facebook page? I’m not talking about the recommended best times, or the times when most of your followers are online, but the times to post that garner the most reach and engagement on your posts.
The best time to reach someone with targeted advertising has nothing to do with the time of day or day of the week when it comes to gamers: Results were optimal when gamers were targeted during moments in game play when they experienced emotions related to rescue or reward, according to the latest research from mobile game ad platform MediaBrix.
Apple is set to release its new mobile operating system, iOS 8, Wednesday, and Facebook Preferred Marketing Developer and social media relationship platform Hootsuite is already on board with the new share extensions feature of iOS 8 — which allows third-party applications to provide their services via the share button in iOS apps such as Safari and Photos — with its announcement of the Hootsuite Share Extension.
Instagram introduced advertising last November, and now the Facebook-owned photo- and video-sharing network is rolling out tools for advertisers that will allow them to gauge the success of their campaigns.
Let’s face it: There is no such thing as a perfect Facebook post. But let’s play along with digital intelligence firm TrackMaven, which produced an infographic on the nuts and bolts of such a post.
Social media analytics tool Zuum now allows brands on Facebook to determine when their competitors are “significantly” promoting posts on the social network, and the impact of that promotion on their engagement levels.
Social marketing and analytics platform Engagor unveiled a redesign last week, offering its clients deeper insights and a streamlined user interface.