Cyclists, casual and professional, have a unique relationship with their gear. They really depend on it day in and day out to get them where they need to be, and a bad piece of equipment can mean being stranded. This trust and dependency breeds a strong brand relationship between cyclists and their chosen brands — the kind of connection all businesses should aspire to create. We took a look at the timeline pages of four large manufacturers to see how they were fostering that relationship. We also pulled out some best practices that your business could take away from them.
Mediabistro Course Starting May 22, this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!
Facebook touted the use of its open graph by brands in the shopping in fashion categories in a post on its developer blog, highlighting how five brands created effective timeline applications and offering a best practices guide.