Cyclists, casual and professional, have a unique relationship with their gear. They really depend on it day in and day out to get them where they need to be, and a bad piece of equipment can mean being stranded. This trust and dependency breeds a strong brand relationship between cyclists and their chosen brands — the kind of connection all businesses should aspire to create. We took a look at the timeline pages of four large manufacturers to see how they were fostering that relationship. We also pulled out some best practices that your business could take away from them.
Starting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!
Facebook touted the use of its open graph by brands in the shopping in fashion categories in a post on its developer blog, highlighting how five brands created effective timeline applications and offering a best practices guide.