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Bolt CEO to Instagram: Please Don’t Steal Our Name

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Facebook’s tendency to brand its new applications and features with names that are already in use in the tech sector appears to have been adopted by its Instagram unit, as well, as Andrew Benton, co-founder and CEO of mobile voice app Bolt, penned a blog post in the form of a “Dear Instagram” letter to the Facebook-owned photo- and video-sharing network over its apparent plans to launch a photo-messaging app called Bolt.

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UPDATED: Timelines.com Trademark Lawsuit Vs. Facebook Delayed

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UPDATED: The trademark lawsuit against Facebook by Timelines.com over the social network’s use of the term “timeline” as the name of its profile design was set to kick off Monday in the U.S. District Court, Northern District of Illinois in Chicago, but Bloomberg reported Monday afternoon that proceedings would be delayed until Tuesday afternoon, or postponed until May 7 for a status conference. U.S. District Judge John W. Darrah offered no explanation for the delay, according to Bloomberg.

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Judge Not Impressed With Facebook’s Argument In ‘Timeline’ Lawsuit

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Not so fast, Facebook. The social network recently gave Timeline a face lift, but it will now have to defend in court whether or not it has the naming rights over its profile product. The company is battling a lawsuit from Timelines.com., and U.S. District Judge John W. Darrah ruled recently that Facebook has not demonstrated that “timeline” is a generic enough term to own exclusively.

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