One of the biggest challenges facing Facebook marketers is the plight of gaining engagement. Brands and other page administrators have tried to figure out the best types of posts to rack up more likes, comments, and shares — and most important, to play into Facebook’s algorithm. An infographic from American Express OPEN and SocialMouths shows some simple ways to make a page’s posts more popular.
The major question most marketers have, after “What should I post to our company’s Facebook page,” is usually, “When should I post it?” While many Facebook marketing experts say companies should post once per day, PostRocket’s Mike Maghsoudi points out that there’s no hard-and-fast rule. Companies should post when it makes sense for them to post.
Stop worrying about when is the best time to post on Facebook — focus instead on creating engaging content that will elicit likes, comments and shares.
Saturday at noon is the absolute best time to post on Facebook, according to this infographic.