Despite continuous efforts by Facebook to curb spam, it still represents a lucrative opportunity, as Italian security researchers Andrea Stroppa and Carlo De Micheli told The Guardian spammers who post links to Facebook pages, which direct users to third-party scam sites, are earning about $200 million per year for their troubles.
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The University of California, Riverside created a free application to detect spam and malware on users’ Facebook walls, MyPageKeeper, coining a new term in the process: “socware,” a combination of social malware.