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Mediabistro Course

Optimize Your Social Media Metrics

Social Media MetricsStarting May 22,  this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!

Facebook Releases Two APIs That Allow News Organizations To Tap Into Its Real-Time Public Posts

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Twitter has company in the real-time news-related social media arena, as Facebook Monday announced the rollout of two application-programming interfaces aimed at allowing news organizations to tap into its public posts in real-time: the public feed API, which displays a real-time feed of public posts for a specific word; and the keyword insights API, which tallies the total number of posts that mention a specific term during a specific time period, as well as enabling news organization to feature anonymous, aggregated results based on gender, age, and location.

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Facebook Tops 1B Monthly Active Users; Mark Zuckerberg Speaks With NBC’s Matt Lauer, ‘Bloomberg Businessweek’; New Agency Of Record Wieden & Kennedy Debuts ‘The Things That Connect Us’

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Facebook officially reached 1 billion monthly active users Sept. 14 at 12:45 p.m. PT, Co-Founder and CEO Mark Zuckerberg revealed in a post on the social network’s Newsroom, as well as in an interview with NBC’s Matt Lauer, and in a cover story for Bloomberg Businessweek.

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Zuckerberg Talks IPhone, Wardrobe With NBC’s Matt Lauer

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Facebook Co-Founder and CEO Mark Zuckerberg doesn’t make too many public appearances. About a month ago, he appeared at TechCrunch’s Disrupt event in San Francisco, answering questions about the company’s stock value, mobile and search. Zuckerberg will appear on NBC’s “Today” Thursday morning, but excerpts released Tuesday didn’t hint at any big revelations being uncovered.

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