When marketers first flocked to Facebook, they were desperate for any metric that showed successful interactions with audiences on the social platform. That began an arms race of status updates and photos to bring in as many likes — that ubiquitous thumbs-up of approval — as possible. It’s now abundantly clear that Facebook is here to stay as an advertising channel, and the social network has responded to its increased stature in the advertising world with new products and developments that help marketers demonstrate return on their investment.
Remember SuperPoke!, when you could virtually bake a cake for a friend or throw a sheep at them? A new Facebook game, Gifties, revives the spirit of SuperPoke!, but with real-life payoffs. Now, when you give someone cookies, you might actually give them cookies, which would be delivered to their door. You could even end up giving the gift of a gift cards, flights, or a hotel stay.