Tools

Mediabistro Event

Discover Marketing Secrets Behind Katie's Twitter Success

  <em>Katie</em>'s Lisa RaphaelLisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here.

How To Quickly Calculate Facebook Share And Like Counts

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Like Count IconOn Tuesday I discussed how to use questions on your Facebook Page to dramatically boost traffic to your company blog. The one thing that I glossed over quickly was how Facebook calculates share and like counts. The number that Facebook currently displays is the total number of likes, shares, and comments on any given link. Many people previously weren’t aware of how that number is calculated which is why I’ve gone and created the Facebook Like Count Calculator.
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Apigee Launches Test Console For The Graph API

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apigee LogoWant a more effective way of testing out how the Facebook Graph API functions? While you can currently use CURL to run basic tests, Apigee has launched a new service that enables developers to do quick testing of the entire API without having to deal with much of the OAuth authentication process. After taking a look at the product, I have to admit that this is a real time saver for any developers who haven’t already built a testing platform of their own.
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Would You Buy This Facebook Page For $300,000?

Vitrue LogoIf you are to believe Vitrue’s new Social Page Evaluator, the value of our Facebook Page is over $300,000. If we posted less frequently, the company suggests that we could boost the value of the page to more than $600,000! While we often extol the value of Facebook Pages, we’ve yet to place an exact dollar value on a Facebook Page. Vitrue tends to value the average fan at $5 in “earned media value”.
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