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How Many Facebook Users ‘Pay It Forward?’

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Odds are, most Facebook users have seen status updates in their News Feeds with some variation of the “pay it forward” theme, meaning that if a stranger or friend shows a person kindness in some form, the recipient does something nice for someone else. But which countries and cities were responsible for the most pay-it-forward status updates? Lada Adamic and Thomas Lento of the Facebook Data Science Team have the answers.

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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Facebook Details Social Landmarks In 25 Cities Around The World With Check-In Data

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What do Chicago’s Wrigley Field, Avenue des Champs-Élysées in Paris, and T.G.I. Friday’s in Oslo, Norway, have in common? They were all the top destinations in their respective cities in terms of check-ins on third-party applications using Facebook’s application-programming interface since its August 2010 launch, according to a new post from the social network, Social Landmarks Around the World.

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