Toys “R” Us - AllFacebook

The Mobile Evolution Of The Branded Facebook Experience

Guest Writer — Fri, 03 May 2013 11:03:20 +0000

It was a sunny morning back in August 2008 when Stuzo launched its first-ever experience on a Facebook page for “Gossip Girl.” Back then, our engineers were still coding in Facebook Markup Language, and the creative was constrained to 520 pixels.

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STUDY: What Do Millennials Like On Facebook?

Justin Lafferty — Wed, 10 Apr 2013 14:14:05 +0000

One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”

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Facebook Commerce Platform 8thBridge Graphite Integrated With EBay’s GSI Commerce

David Cohen — Fri, 01 Feb 2013 11:25:06 +0000

Social commerce platform 8thBridge Graphite from 8thBridge is now fully integrated with the Web store, technology, marketing services, and agency services of eBay-owned GSI Commerce, the two companies announced.

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INFOGRAPHIC: Walmart, IPhone, And The Hottest Holiday Tech Trends On Facebook

Justin Lafferty — Mon, 10 Dec 2012 13:28:15 +0000

Walmart was the most-talked-about brand on Facebook over Black Friday and Cyber Monday, and it appears that the major retailer has carried that momentum through the holiday season. According to an infographic from Compass Labs, Walmart is again one of the most popular Facebook brands, with the iPhone and Xbox 360 among the biggest tech gifts.

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Walmart, Toys “R” Us Saw Biggest Facebook Gains On Black Friday, Cyber Monday

Justin Lafferty — Fri, 30 Nov 2012 13:26:19 +0000

As millions of people opened their wallets last weekend for Black Friday and Cyber Monday deals, brands’ Facebook pages also experienced success. Walmart, which was bombarded on Facebook with criticism for opening at 8 p.m. on Thanksgiving, was actually the most successful brand on the social network during the two shopping days, according to Socialbakers. Amazon, Macy’s, and Toys “R” Us also earned kudos for fan growth and engagement.

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Optimal Calls Out French’s, Gerber Childrenswear, Toys “R” Us, Students First For Facebook Engagement Growth

David Cohen — Wed, 28 Nov 2012 13:10:05 +0000

Facebook advertising and marketing developer Optimal called out four brands for their engagement growth during the period from Nov. 13 through 26: French’s, Gerber Childrenswear, Toys “R” Us, and Students First.

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Black Friday Fever On Facebook: Retailers Make Up Entire Top 25 In Terms Of PTAT

David Cohen — Mon, 26 Nov 2012 15:48:04 +0000

Facebook had Black Friday fever during the week of Nov. 16 through 23, as the top 25 people talking about this scores went to retailers on Black Friday itself, with gigantic jumps in mentions of Black Friday (1,450 percent), shopping (586 percent), mall (304 percent), and sales (162 percent) during that time period.

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Facebook Highlights Black Friday Campaigns, Apps

David Cohen — Mon, 19 Nov 2012 18:17:01 +0000

With Black Friday just days away, mentions on Facebook containing words related to holiday shopping are up 160 percent compared with one month ago, while mentions of Christmas are up 157 percent, according to the social network.

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Study: Brands On Facebook Fail To Take Advantage Of Consumers’ Attraction To Promotions

David Cohen — Mon, 08 Oct 2012 10:34:00 +0000

Retailers’ Facebook page administrators may want to mix in more promotions and prepare to work some off-hours during the upcoming holiday season, according to the results of a study of the digital marketing campaigns of 20 leading brands by Yesmail Interactive.

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Toys "R" Us Facebook App Backs Autism Awareness

David Cohen — Mon, 26 Mar 2012 14:15:08 +0000

Toys “R” Us is doing its part to promote awareness campaign Autism Speaks by allowing users who like the retailer’s Facebook page or one for Babies “R” Us to “Shine a Light for Autism.”

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Toys"R"Us Launches Doll Yourself Facebook Holiday Promotion

Meredith Singer — Fri, 19 Nov 2010 16:01:15 +0000

On Thursday, Toys “R”Us announced the availability of its new “Become a Sing-a-ma-jig! doll” app on Facebook which essentially allows you to superimpose a picture of your face on an image of the plush, singing doll, then post it on your wall for the world to see.
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