Facebook has recently redesigned its link previews — and for good reason. As Mike Maghsoudi at PostRocket discovered, links are the poorest-performing type of post on Facebook, even though they’re usually utilized most often. Maghsoudi blogged about how Facebook pages can get results from links they post, introducing PostRocket’s newest feature: SmartLink.
Two of the most popular topics in 2012 were the Summer Olympic Games in London and the U.S. presidential election. People on Facebook talked about both quite a bit, so it’s not shocking that U.S. swimmer Michael Phelps’ biggest sponsor (Subway) and Fox News were among the most popular Facebook pages of 2012, according to a study by the Track Social Blog.