While marketers figure out how to convert sales on Facebook, it appears that Pinterest is beating the social network to the punch. New research from RichRelevance shows that Pinterest is starting to take up a bigger slice of the marketing pie among brands seeking conversions.
Waze, a GPS navigation application that updates with user-submitted traffic information, has grown quite well since adding Facebook integration. The social network put Waze in the developer blog spotlight Thursday, highlighting the app’s use of Facebook login to drive traffic.
Wondering how to optimize your Facebook advertising campaigns for business-to-business? We’ve broken down the process into eight essential steps.
Several Facebook page managers are crying foul at decreased fan counts and lowered levels of engagement. But what’s to blame? PostRocket, which helps brands manage their Facebook campaigns, addressed several rumors with its take on what’s going on with EdgeRank, the Facebook algorithm that determines what is seen and by whom.
Advertisements on Facebook yield more paying customers when the promotion links to a page on the social network instead of an external website.
For the second year in a row, Americans visited Facebook more than any other website.
Facebook has yet to release a plugin that websites can install to ask for subscribers to Facebook profiles. Here’s how to create your own, using the social network’s badge creator.
Don’t let your Facebook content lose its sizzle just because summer is over. Follow these five tips to keep Facebook posts hot and spicy even as the temperatures cool.
Facebook enjoyed 162 million unique U.S. visitors during July. This marks the second month in a row of record high traffic.
Well over 1.2 million different websites link to Facebook, which currently ranks second for U.S. web traffic.