Just over 24 hours after Facebook turned off application notifications, developers are reporting a dramatic decrease in traffic. Speaking to a number of developers, we’ve heard traffic has decreased in the range of 10 to 50 percent, depending on the application, most hovering between an 18 to 27 percent decrease. While our poll sample was small, Facebook developers are now entering the “post-notifications era”. So what does this mean?
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Facebook’s battle with Google to become the largest site on the internet is heating up, as the site became the most visited website in the United States for the third time in a one week period. On New Year’s Day, Facebook was able to surpass Google as the most popular website in the United States based on recent data from Hitwise. The trend is clear: Facebook is on the fast track to becoming the largest global internet site.
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According to analytics firm Hitwise, Facebook was the “most visited site in the United States on Christmas Eve and Christmas Day.” This is a huge milestone for Facebook as it was the first time the company was the most visited site in the U.S. ever, beating out the search behemoth: Google. Facebook continues to surge in popularity and this latest statistic is a testament to the company’s ongoing growth.
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According to Compete.com, traffic to Facebook declined under 1 percent within the United States for the first time in over a year after posting less than stellar growth the month prior. Given that the traffic estimates were only domestic, summer vacations may have been the cause for the lack of growth. Twitter in contrast posted minor growth of 1.27 percent. Also fairly strange was a dramatic drop off in traffic to Facebook Connect enabled sites.
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Christmas Day happens to be great for online social networks, with millions of users sitting around the house playing with new gifts, showing online photos to family members and friends, or just surfing the net because there aren’t as many businesses open during this national holiday. Whatever the case may be, Facebook traffic in the UK peaked at an all time high on Christmas, 2008, just as it did last year.
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