As Facebook looks for ways to monetize its presence, the company rolled out Gifts earlier this year — a program that is now available to all U.S. users. But Facebook wasn’t the first, and certainly won’t be the last, to test the social gift market. Several other companies — such as Plumfare, Boomerang, Treater, and GiftHit — use Facebook to deliver experiences that can’t be captured with gift cards.
Social gifting — where users can send items and presents to their Facebook friends — is all the rage these days. Treater, a prominent social gifting company, announced Thursday that it is taking its technology mobile, launching applications for iPhone and Android devices.
The Facebook gifting sector welcomed a new addition Tuesday as social and mobile gifting platform Treater came out of public beta and officially launched, with the help of $2.5 million in seed funding.