Facebook released version 9.0 of its flagship iOS application, and the most prominent new feature is the ability for users to reply directly to comments on posts by pages that have enabled the feature.
Facebook Co-Founder and CEO Mark Zuckerberg cited Graph Search and trending topics in response to a question during the company’s fourth-quarter earnings call about his thoughts on real-time information and news as it relates to public content.
Facebook Thursday began the rollout of a new, Twitter-like feature called Trending, which it began testing last August, adding a list of topics that have “spiked in popularity” to the right-hand side of users’ News Feeds. The social network said Trending began rolling out Thursday in the U.S., U.K., Canada, India, and Australia, adding that it is also testing a mobile version of the feature.
Twitter has company in the real-time news-related social media arena, as Facebook Monday announced the rollout of two application-programming interfaces aimed at allowing news organizations to tap into its public posts in real-time: the public feed API, which displays a real-time feed of public posts for a specific word; and the keyword insights API, which tallies the total number of posts that mention a specific term during a specific time period, as well as enabling news organization to feature anonymous, aggregated results based on gender, age, and location.
Facebook added a teaspoon of Twitter to its test kitchen late last month with its test launch of trending topics, featuring popular hashtags in real-time. Now the social network is adding a liter of LinkedIn to the mix, experimenting with the addition of a “professional skills” section of its “about” section for users.
Following last week’s discovery that Facebook was testing a trending topics module in the upper-right-hand corner of its desktop News Feed in an effort to promote usage of its hashtags feature, that effort has apparently gone mobile, as well.
Despite Facebook’s efforts to promote its hashtags feature since its June launch, including prodding users to explore more hashtags and the launch of a trending topics module, a study by EdgeRank Checker mirrored the results of a similar effort by Simply Measured in July: Hashtags are not improving engagement for posts by pages.
Hashtags and trending topics: Must be Twitter, right? Not so fast: The Wall Street Journal reported that Facebook is testing a trending topics section in its News Feed, featuring hashtags that are popular at that moment.